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Building a real community in network marketing

“My team”, “my distributors”, “The Smith Team”, “my downline”, “my recruit”, “my agent” – this is language innocently used by many people on their leadership journey.

At best, no harm is meant by it. However, I often have a quiet word with people and ask them to consider how it may actually sound to an entrepreneur who wants to break free of being employed and under someone elses’ charge. You’ll notice the language I try and use is normally very different.

So ongoing use of the big “my” monster can at worst, appear like a strutting egomaniac, keen to take some deflected glory and credit for someone’s progress.

Subtle word changes can make a huge difference in making everyone feel equal and part of a community where everyone has a chance to shine, for example “the latest star I have the pleasure to support”, “I’m thrilled that Joe has become another key part of the team and I look forward to getting to help him achieve his dreams”, “our great friends”, “I’m delighted to be part of their team support structure”, “We want to applaud John and Sue, who it’s an honour to be able to work with and get to know” – these are just a few examples.

Yes, it makes it a bit more wordy, but you can’t buy back the chance to make people feel empowered, supported and equal in a free enterprise business.

Choose your words wisely!

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About Wes Linden

Wes Linden
Wes Linden has never had a conventional job, having failed to complete his degree and drop-out long before completing it. Yet he came across a network-marketing business and has worked with that same company for over 15 years. Having built one of the largest and most successful organisations with an expected team turnover of £60m (over $100m). He's an Amazon best-selling author and international speaker at network marketing events around the world.

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