Ooooops….. So believe me, when you do get yourself up to the top of your plan, and you write a book, it doesn’t make you immune to awkward long-term conversations with friends!
Let me tell you about that slightly awkward moment when you go to meet an old friend…. He isn’t in your business nor is he a customer…. In fact, he was a ‘no’ who also ‘knew it all’ when he decided it wasn’t for him
So then he says “come on, give me a copy of that book of yours then!“… Obligingly, I grab him a copy from the car, take it in, hand it to him, he starts to flick through and says “I will read that, you know I like reading books”.
He pops it on his dining table.
Then, like being hit by a bolt of lightning I jump up, remembering that I wrote a story about him in the book!!!! And one that we don’t talk about anymore!!!! A bit of a sensitive issue which caused a bit of friction with us (when he wouldn’t support my business!)….
So I’m now faced with dilemma…. Do I steal the book back? Do I make something up as to why I need to take it back? Do I leave it and hope he doesn’t read it? Or do I wait til he pops to the kitchen and then tear the offending page out??!!!! (The clue is in the photo!)
The principle was though, he wouldn’t even listen to a conversation about my business. So, the next time I needed some work done which he had previously done for me, I asked someone else. He found out and wasn’t happy at the time, not that this was my problem, I simply exercised the same consumer choice as he had!
So, the lesson in this is, do business with people who do business with you, or at least with those who are prepared to listen. If they give you short shrift or patronise you, you can exercise your right to put your business elsewhere.
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