Allow me to share an all-too frequent issue for most network marketing folks.
Here’s a conversation I had with a distributor from one of the UK direct sales businesses, via Facebook, who has said I can use this transcript:
Distributor: Hi Wes, I think I may have exhausted all of my contacts on Facebook with the way I have put loads of things on there about my new business in the past. Will there be a possibility in the future I could win them over?
WES: Yes – but chill! Contact them privately – be friendly – chat to them
Distributor: But what do I say cause they think now everyone I contact them I am going to mention to them about signing up for my business.
WES: Why not chat to them about family and life?
Distributor: Yeah I have done that with a few then I get into the whole ‘I can help you with…’ and the shutters go up. Annoying.
WES: Well DON’T mention your business! You clearly need to rebuild your reputation so don’t push against doors that aren’t ready to open
Distributor: Yeah true.
WES: Rebuild your reputation and credibility and in time people will ask you about “are you still doing that thing?” It may mean it’s too late for them to qualify for whatever promo is going this month, but you can find some more people for that who you haven’t annoyed, and they can benefit from some other promo when the time is right!
Distributor: Yeah I have a had a few that asked me that. Thanks Wes.
Soooo…..be warned. A visit to your social media should be like a visit to a small dinner party. Would you just sit straight down, ignore the other conversations, and start shouting out as LOUD as you can about “I can save you money on your shopping; and help you look 20 years younger; and lose 5 stone; and save on your energy; and help you get more energy; and save money every time you send a greeting card; and I can make you money too. Who wants to join?”
The curiosity and subtle approach is much more effective on social media, and the personal message contact where you actually make friends for the sake of making friends and IF, and only IF, an opportune moment crops up for you to talk business, then do so, but if not, then you can do it the next time or the time after – when they like and trust you enough to respond positively.
Doubtless somebody will respond to this and say how they have signed up seven people through social media. Hurrah – well done! What you don’t know is though, the people who have been put off and alienated for the future, so the short term gain will still lead to long term pain.
As this chap has learned – if you turn social media into anti-social media, you have a job on to claw yourself back!
So go careful with your social media broadcasts, however excited you might be, and it’ll pay dividends in the long term.
If this strikes a chord with you, please feel free to leave a comment and to share the article.