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Sometimes it’s the ‘little’ stories that win in network marketing

This morning I was getting ready to go onto stage at the network marketing event I am speaking at in Sofia, Bulgaria, where they were launching the translated version of my book ’79 Network Marketing Tips’ for the Eastern European market, and I was fortunate enough to read a Facebook status of a very close friend of mine, about his mum being promoted within our network marketing business.

Not only did this give me a burst of enthusiasm, but it gave me a story to share with an audience of mainly over-50s, who having lived through communism, are working hard to take control of their own future.

The story went like this (surnames and company identities removed!):

“Congratulations to my lovely Mum, Lyn for hitting Team Leader this morning, and for doing it within her first 6 months of joining the business!

Now she may or may not mind me saying this, but at the young age of 66 years she has repeatedly said ‘No’ to joining the business when asked for the last 5 years by me, due to thinking that she could have done it if she was a bit younger and also perhaps thinking that it might be too much to take on.

So when her best friend decided to join as one of my customers in April, I casually said ‘Well she may as well be your customer….So do you want to do it?’….’OK, I’ll get my credit card’, was the relaxed response!

So I guess, even with friends and family who may have been supportive or not with you (my parents always being very supportive), and have said no for what seems like eternity – it’s all about the timing.

Did I ever think my Mum would join as a Distributor? – I’m not really sure to be honest. But I always kept her updated with the business, they were my first happy customers, and I knew like most other people who join, she was perfectly capable of doing it!

She has done all the trainings I’ve suggested, attends her local Opportunity Presentation every month, and most importantly touches her business every day, finding it a fun, social and pretty relaxed way to top up the pension and put the extra towards some more holiday’s.
Well done Mum :-)xx
‪#‎proudson‬
Steve”

How cool is that? So, I felt very empowered having read that, and included the story in my presentation. I could have told lots of ‘big car, big house’ stories from people who I know have had huge success over many years in our profession, but it was this story that resonated the most with the audience and they burst out into spontaneous applause, which I captured the tale-end of in the selfie included on this post!

How often do we hear distributors giving lofty, far-out stories of success that the ordinary person can’t connect with? And they think that this will win their prospect over, when actually, it alienates them and makes them think that this business isn’t for them.

So, keep it real… Develop your own story that’s real and touchable but don’t be afraid to share your vision beyond that.

This is all Steve did with his story about Lyn, his mum, and within just a few hours, it had nearly 300 likes and 100 comments! A real story of touchable success that everyone can relate to and believe is possible for them or someone they know.

People love stories…so it’s time to work on yours and don’t be afraid to nick a few other people’s too!

If this strikes a chord with you, please feel free to leave a comment, like it, tweet it, kiss it and to share the article.

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About Wes Linden

Wes Linden
Wes Linden has never had a conventional job, having failed to complete his degree and drop-out long before completing it. Yet he came across a network-marketing business and has worked with that same company for over 15 years. Having built one of the largest and most successful organisations with an expected team turnover of £60m (over $100m). He's an Amazon best-selling author and international speaker at network marketing events around the world.

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